PRESS RELEASE:
RHINO GUITAR AMPLIFICATION gives guitar players
Legendary tone and vintage effects in a single head.
Introducing the BLACKSTAR YJM-50

-Vintage British early 70ﾕs ﾒ metal panelﾓ tube amp section, integrated Classic Preamp Overdrive Circuit, Noise Suppressor and proprietary POWERATOR allow guitarists to harness 50 watts of legendary tone and power amp distortion at desirable volumes-

EL PASO TEXAS, USA (March 21, 2003)-
Rhino Guitar Amplification, the exciting new company offering high quality tube amps at affordable prices proudly unveils the BLACKSTAR YJM-50, an all-out tube tone machine.
The BLACKSTAR was designed as a signature model amplifier for legendary guitarist Yngwie Malmsteen.
In addition to his contribution to the world of rock guitar, Yngwie is known as a hardcore fan of vintage equipment and a demanding player in terms of his tone.

Despite his unique style, the gear used by Yngwie is nearly identical to that used by other classic guitarists like Jimi Hendrix.
In fact, the majority of legendary guitar tones heard on rock albums for the past 35 years have been produced by using an overdrive pedal to push a vintage (non-master volume) tube amp into overdrive at loud volumes.
The combination of classic overdrive pedal, vintage (late 60s-early 70s) tube amps, and power attenuators (to control volume) have become the most desired set-up for guitarists preferring the thick crunch and singing sustain of classic albums as opposed to the thinner and sometimes buzzy tone produced by todayﾕs master volume style amps and digital amp model simulators.

Guitarists know that having the power amp tubes and transformer contribute to the overall sound give the guitar more feel and pick response, better dynamics and a fuller more ﾒcreamyﾓ crunch and sustain which sings.

In working with Yngwie, the goal was to have his vintage gear reproduced in a single unit so as to eliminate the need for additional pedals, cords, power attenuators, batteries, etcﾉ
RHINO worked with Yngwie and his management to study his equipment in detail, using his personal favorite amp from year 1972 and favorite overdrive pedal from 1978.
After almost 2 years of development and prototypes, the engineering team at RHINO created a masterpieceﾉ
the BLACKSTAR.

The BLACKSTAR features:

Vintage early 70ﾕs era British style tube amp section
Classic Preamp/Overdrive circuit
Noise Suppressor
POWERATOR (post power stage volume attenuation)
Effects loop
4-JJ ECC83S (12AX7) Preamp Tubes
2-JJ E34L Power Tubes
50 Watts

The POWERATOR is a unique innovation which really makes the BLACKSTAR shine and puts RHINO on the map as a creative new force in the world of guitar amplification.
Using a new proprietary circuit design, the POWERATOR effectively allows the user to dial his amplifier down from 50 watts to 5 watts while allowing the power tubes and power transformer to maintain their full function.
The result is a volume control, which allows the full benefits of power tube saturation to be enjoyed at volumes ranging from full-blown 50 watts to practice level 5 watts.
A row of stacked LEDs on the front panel indicate the amount of attenuation in effect.

For many guitarists the dream of the perfect guitar tone has consisted of collecting vintage amps, effects and power attenuators to capture that sound.
This pathway is often difficult due to the increasing scarcity of vintage equipment and the condition or modifications made to this old equipment when it is found.
Additionally this option is almost always expensive with vintage amps from this era selling for as much as $1500-$2000.
Consider also that vintage overdrive pedals from this era are going for $300 or higher on E-Bay.
Add on top of this the cost of a noise suppression pedal and power attenuation device and you soon come to a sum total of $2800 or higher!
Many working class musicians are unable to afford such a luxury.

The BLACKSTAR is the answer most of these guitarists have been looking for.
By reproducing the circuitry of the most legendary equipment in a single head using modern manufacturing techniques, the player gets everything he/she needs to capture those legendary tones at a reasonable price.

To make owning the BLACKSTAR even more affordable, the company is focusing on FACTORY-DIRECT SALES via itﾕs website.
By selling factory direct, the company is able to pass on to the consumer a 20-30% savings that would normally be part of the dealer markup in local stores.
The buyer of a RHINO AMP is able to purchase direct from the company, take advantage of services such as live on line support and five (5) day risk free trial period on all its products.

The new enhanced RHINO website will be launching soon, meanwhile interested guitarists can listen to sound bytes, learn more about the products, ask technical questions, and place factory direct orders online at
WWW.RhinoAmps.com